Privacy Policy

Highland Lakes Distribution Effective Date: January 1, 2025 Last Updated: January 1, 2025

1. Introduction

Highland Lakes Distribution ("Highland Lakes," "we," "us," or "our") operates the website located at highlandlakesdistribution.com (the "Site") and provides lithium battery products and related services. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal data. Please read it carefully. If you have any questions, contact us at [email protected].

By using our Site and purchasing our products, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide Directly

When you place an order, create an account, contact us, submit a form, scan a QR code opt-in, or sign up for our email or SMS list, we may collect:

Full name

Email address

Shipping and billing address

Phone number (including mobile phone number if provided for SMS communications)

Payment information (processed securely through our payment processor — we do not store full credit card numbers)

Order history and purchase details

Messages, inquiries, and communications you send us

SMS opt-in consent records, including the date, time, and method of consent

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

IP address

Browser type and version

Device type and operating system

Pages visited and time spent on each page

Referring URLs (how you found our Site)

Clickstream data

Cookie identifiers and similar tracking technologies

Information from Third Parties

We may receive information about you from third-party services including payment processors, shipping carriers, SMS messaging platforms, and analytics providers.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Process and Fulfill Orders Your name, address, payment details, and contact information are required to process transactions, fulfill shipments, send order confirmations, and handle returns or warranty claims.

To Communicate With You We use your email and phone number to send order updates, shipping notifications, and responses to your customer service inquiries. If you have opted in to SMS communications, we may also contact you via text message as described in Section 5 below.

To Send Marketing Communications With your consent, we may send promotional emails and SMS messages about new products, special offers, and content we think you'll find valuable. You can opt out at any time using the unsubscribe link in any marketing email, by replying STOP to any SMS message, or by contacting us directly.

To Improve Our Site and Products We use analytics data to understand how visitors use our Site, identify areas for improvement, and optimize the shopping experience.

To Prevent Fraud and Ensure Security We may use your information to detect, investigate, and prevent fraudulent transactions and other illegal activities.

To Comply With Legal Obligations We retain and use certain information as required by applicable law, including tax records and order history.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience. Cookies are small data files stored on your device.

Types of cookies we use:

Essential cookies — required for the Site to function (shopping cart, session management)

Analytics cookies — help us understand how visitors use the Site (e.g., Google Analytics)

Marketing cookies — used to show you relevant ads and track campaign effectiveness

You can control cookie settings through your browser. Note that disabling certain cookies may affect Site functionality. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when cookies are set.

5. SMS Communications & Consent

Opt-In By providing your mobile phone number to Highland Lakes Distribution through our website, forms, landing pages, or QR code opt-ins, you expressly consent to receive SMS (text) messages from Highland Lakes Distribution.

Types of Messages These messages may include, but are not limited to:

Customer service and support responses

Order updates and account notifications

Appointment scheduling and reminders

Promotional and marketing messages

Message Frequency Message frequency may vary depending on your activity, order status, and preferences.

Message and Data Rates Message and data rates may apply depending on your mobile carrier and plan. Highland Lakes Distribution is not responsible for any charges applied by your carrier.

Opting Out You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further SMS messages will be sent to that number unless you choose to re-subscribe.

Assistance For help, reply HELP to any message or contact us at [email protected].

Privacy of Your Phone Number Highland Lakes Distribution does not sell, rent, or share your mobile phone number with third parties for their marketing purposes. Your phone number is used solely for the communications described in this section and for order-related notifications.

Consent Is Not Required for Purchase Your consent to receive SMS messages is not a condition of purchasing any product or service from Highland Lakes Distribution. You may decline or opt out of SMS communications at any time without affecting your ability to place or receive orders.

Consent Records We maintain records of your SMS opt-in consent, including the date, time, and source of consent, as required by applicable law. These records are retained for a minimum of four years.

Supported Carriers SMS messaging is available on most major U.S. carriers. Carrier availability may vary.

6. How We Share Your Information

We do not sell, rent, or trade your personal information — including your phone number — to third parties for their marketing purposes. We may share your information in the following limited circumstances:

Service Providers We share data with trusted third-party vendors who help us operate our business, including:

Payment processors (to handle transactions securely)

Shipping carriers (UPS, FedEx, USPS — to fulfill and track orders)

Email and SMS marketing platforms (to send communications)

Analytics providers (to analyze Site traffic and behavior)

Website hosting and technology providers

These service providers are contractually obligated to use your data only for the purposes for which it was shared and to protect it in accordance with applicable law. SMS opt-in data and consent records are never shared with third parties for their own marketing purposes.

Bioenno Power and Authorized Partners As an authorized Bioenno Power dealer, we may share limited order information with Bioenno Power to facilitate warranty registration and manufacturer support. We do not share your data with Bioenno for independent marketing purposes without your consent.

Legal Requirements We may disclose your information if required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site if this occurs.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including:

Order and transaction records — retained for a minimum of 7 years to comply with tax and accounting regulations

Account information — retained for the life of your account and a reasonable period afterward

Email and SMS opt-in consent records — retained for a minimum of 4 years or as required by applicable law

SMS opt-out records — retained indefinitely to ensure we honor opt-out requests

Analytics data — retained in aggregated, anonymized form

8. Data Security

We implement industry-standard security measures to protect your personal information, including:

SSL/TLS encryption for all data transmitted to and from our Site

Secure payment processing through PCI-DSS compliant processors

Access controls limiting employee access to personal data

Regular security reviews of our systems and practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee its absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access — You may request a copy of the personal information we hold about you.

Correction — You may request that we correct inaccurate or incomplete information.

Deletion — You may request that we delete your personal information, subject to our legal obligations to retain certain records.

Opt-Out of Marketing Email — You may opt out of marketing emails at any time by clicking "unsubscribe" in any email we send or by contacting us directly.

Opt-Out of SMS — You may opt out of SMS messages at any time by replying STOP to any message or by contacting us at [email protected].

Data Portability — In certain circumstances, you may request that we provide your data in a portable, machine-readable format.

To exercise any of these rights, contact us at [email protected]. We will respond to all verified requests within 30 days.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

The right to know what personal information we collect, use, disclose, and sell

The right to delete personal information we have collected from you

The right to opt out of the sale of your personal information

The right to non-discrimination for exercising your CCPA rights

We do not sell your personal information. This includes your phone number, email address, and any other personal data collected through our Site, forms, or SMS opt-in programs. To submit a CCPA request, contact us at [email protected]. We will verify your identity before processing your request.

11. TCPA Compliance

We operate our SMS communications program in compliance with the Telephone Consumer Protection Act (TCPA) and applicable FCC regulations. Specifically:

We only send SMS messages to individuals who have provided express written consent

We maintain records of all consent obtained

We honor opt-out requests promptly and permanently

We do not send SMS messages as a condition of sale

We identify ourselves in all SMS communications

If you believe you have received an SMS message from us in error or without your consent, please contact us immediately at [email protected].

12. Children's Privacy

Our Site and products are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete it.

13. Third-Party Links

Our Site may contain links to third-party websites including Bioenno Power's website and other partner or resource sites. This Privacy Policy applies only to highlandlakesdistribution.com. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. For significant changes, we may provide additional notice such as an email notification or a banner on the Site.

Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or our SMS communications program, please contact us:

Highland Lakes Distribution Email: [email protected] Website: highlandlakesdistribution.com

Please include your full name and the nature of your request. For CCPA, TCPA, or formal legal requests, include "Privacy Request" in the subject line. We will respond to all inquiries within 30 days.

This privacy policy should be reviewed by a qualified attorney before publishing to ensure compliance with applicable federal and state laws including the CCPA, TCPA, CAN-SPAM Act, and any other regulations applicable to your business operations and SMS messaging program.